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Content creation services
Are you trying to position yourself as an authority within your industry, gain trust and engagement from your audience or drive sales and generate leads to your business?
If so, having high-quality imagery and video content, as well as adhering to your brand's tone of voice within your written content is essential for brand growth. Whether you need someone to piece together a TikTok or reel, or you need everything filmed from scratch, Simply Made Marketing offers content creation services to assist you.
Imagery for Social Media
Sharp, powerful imagery can make your brand stand out amongst competitors on social media. In a sea of content, having clear imagery with bright colours and high-definition is crucial for capturing attention and driving engagement.
Well-considered imagery also tells a story and evokes emotion within the consumer, increasing the likelihood of shares, thus expanding your reach organically. Therefore, investing in compelling imagery creation isn't just about capturing the aesthetics, it's a strategic move that has the ability to boost your social media presence and impact.
Social Media Videography
Similarly to imagery, video content has the power to evoke emotion, even more so than still images. With the consideration of sound and movement, videography tells stories in more depth and detail than imagery.
For the right platforms, video content has the power to offer much more than just pretty aesthetics, and can work well within your specific social media strategy if utilised correctly for your brand.
If you need help with the editing or filming and editing from scratch then get in touch today.
Copywriting
Whether it's coming up with a witty one-liner or writing an elongated piece of content in the style of a blog post for LinkedIn, copywriting can be daunting. Copy has a profound impact when it comes to how your audience perceives your brand via your brand's tone of voice, whilst remaining creative as well as optimising the content to encourage the algorithm to push your content to your relevant audience, all just with some cleverly crafted wording.
That's where a social media manager comes in useful.
Understanding your audience is a hard enough job, let alone understanding how the specific algorithms of each platform can impact your content. Having a dedicated social media manager can help your brand speak directly to your audience in as little or as many words are necessary for each piece of content you create as well as utilising strategies such as hashtag and keyword research to optimise your copy.
Content Editing
Knowing when to stick to jump cuts, add smooth transitions or simply do a one-take wonder is all part of your content strategy and can add admin time to your content creation during the editing process; in addition to the time taken to understand what editing styles are currently trending on specific platforms, particularly TikTok as the trends are constantly updating.
Outsourcing your content editing minimises the time-consuming stress of knowing when and how to utilise social media optimisation to your advantage with the use of features such as on-screen text, including captions, adding location tags and alt text to your imagery and videos.