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Social Media Audit Packages
Every good social media strategy comes from an audit. An audit is one of the first things I recommend to all new clients as well as clients I have been working with for a while to assess what is working well and what isn't, which helps to form the foundation upon which the ongoing strategy is built upon.
Competitor Analysis
Be a step ahead of your competition by analysing your competition. Assess how they are performing and see what elements you can draw inspiration from to improve your profile and content.
Profile Optimisation
Use Social Media Optimisation (SMO) techniques to optimise your profile with the use of keywords in your bio, imagery and the additional features of each platform, to remain on-brand, build your community and have a cohesive brand appearance.
Content Gap Analysis
Identify opportunities that you are potentially missing within your industry that your content could be tapping into using platforms where you audience most commonly asks questions relating to your niche.
Audience Analysis
Dive into discovering more about your audience and build a buyer persona to find out where they spend their time on social media, what interests them and what makes them more likely to interact with your brand.
Content Optimisation
Optimising your content with imagery sizing/ quality, tone-of-voice, hashtags and keywords within your copy can have a profound effect on your reach and engagement. Dive into your analytics to see where improvements can be made.
Strategy Development
Utilise data gathered as part of an audit to form a detailed strategy that will greatly assist in reaching your business goals and objectives when it comes to social media. A data-led approach will be the foundation of your social media success.
Social Media Strategy Development
Posting without a strategy is like driving around in the dark without your headlights on, hoping to be seen by others and looking for a sign that you're heading in the right direction. In essence, without a strategy, it becomes very challenging to determine what is working well for you and what isn't, as you may have one piece of content that goes viral but haven't gained the following that you were expecting as the post that went viral is potentially off-brand or inconsistent with what you usually post.
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After an audit has been completed, the next step is to develop a well-rounded social media strategy that aligns with your business goals and fits within your wider business marketing strategy. Your business will have specific things to consider when creating your social media strategy as each business is unique and each audience varies, so aligning this with your goals will be important to get correct from the beginning so that we can develop the strategy accordingly throughout our time together.
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Some of the goals you may wish to consider with your social media strategy include the following:
Benchmarking & Analysis
An important step in the strategy development process is benchmarking your current metrics prior to implementing the strategy to assess how successful each campaign has been as part of the wider strategy.
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Benchmarking provides us with the data needed to understand areas of improvement within the strategy as it's being implemented and any changes that may be necessary to make as part of the long-term plan, utilising analysis via tools such as Meta Business Suite, Google Analytics, etc... depending on your social media goals, as outlined within your strategy development.